[Sugar Concepts] Doris brings over 10 years of professional experience with hands-on expertise in all marketing segments of the fashion and lifestyle industry. In recent years, she is working as a Freelance Brand Strategist helping multiple companies to find their brand architecture and create new brands. Before that, she worked as brand manager at companies such as Zalando SE and Bestseller SE. In 2018 she was working as Head of Brand Communication and Marketing Europe Zozo Inc. and launched the first fashion-techbrand with a global team.
Originally she studied Sociology and Economics. Her former focus in university ‘the value of things’ is the origin of her newest project: the ‘Rebound Stuff Project’, a blog where she writes about alternatives to buying new products in Germany and publishes interviews with industry experts.