[BIA, UK] Neuromarketing and Behavioural Economics expert, he has been studying for several years the role that neuro-cognitive processes have in influencing everyday behaviours, with a particular focus on the business environment.
Founder of the international enterprise “Business in Action – Actions that make a difference”, he is the creator of the BIA Method: making sure that the knowledge is applied practically to achieve the desired outcomes. He has worked with international companies such as JVC, Nikon, Epson, Canon, Wacom as well as with several universities, professional associations, professional orders and for large scale exhibitions.